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Writing a blog post that draws your clients in

Writing a blog post that draws your clients in

Regular blogging is a tool firms can use to provide their clients with interesting new content. Blogging, however, can be hit or miss; you need to consider the following to ensure you are creating strong, innovative blog posts. Think about the heading The headline is what draws in a greater...

How to write content for different social media channels

How to write content for different social media channels

Although it may seem tempting to publish the same content on every type of social platform; there are some real benefits to customising content for different social mediums. Each social platform has a unique purpose and users on the platform will interact and engage with the content on each platform...

Instagram tips to boost your firm

Instagram tips to boost your firm

Instagram is a platform that your firm could be using to engage existing clients and reach new clients. There are specific strategies your firm can adopt to engage with your clients that use Instagram and to strengthen that existing relationship. Consider the following: Hiding your hashtags Using hashtags allows your...

Creating SEO-friendly content

Creating SEO-friendly content

Optimising content for your target audience and SEO is a matter of finding the right balance. Although user readability will always triumph SEO techniques; there are some ways to combine SEO best practices into your content strategy for maximum effectiveness. Here are three tips to make your content more SEO-friendly:...

Why-you-should-be-using-visual-content

Why you should be using visual content

If your firm does not already use visual content as a marketing strategy, it really ought to. Through various social media platforms, users and potential clients are subject to post after post in their newsfeeds, and consequently, our attention span is lessening. The content your firm shares needs to be...