How to write emails that will get opened

Many firms use mailmerge services to share content, deals and news with their clients. However, many firms fail to practice strategies to ensure their clients open these emails. Consider the following tips:

Avoid capitals
The first thing that comes to mind when receiving an email where the subject line is all in capitals is that it’s spam, and no one likes spam. Not only will recipients most likely choose not to open it, but chances are the email will be filtered straight into their junk folder.

Short and sweet
In today’s online climate, people want easy-to-digest, ‘bite-sized’ pieces of information. With information at the tip of our fingers, you will drastically lose your reach if you ramble on and say things in three sentences when it could be said in one. Avoid adding unnecessary words and keep it as direct as possible.

Make it personal
Personally addressing the recipient by using their name has proven to be an effective strategy for ensuring your emails get opened. Using the recipient’s name in the heading will grab their attention and increase the likelihood of them reading the email.

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