Connecting with your clients via email is a critical tactic in most firms marketing strategies. However, poor email marketing can render your efforts and alienate your clients.
Here are three ways to create emails that engage your subscribers:
Ensure content is relevant
Subscribers demand useful and relevant content. Sending irrelevant email messages are a surefire way to lose subscribers. Research your target audience(s) before sending emails or use A/B testing to discover which email messages are more successful. For example, you may segment your subscribers by age demographics to provide more suitable information.
Keep it brief
Lengthy messages do not play an effective role in email marketing. Subscribers want short content that gets to the point. Long emails are likely to lose the interest of your subscribers, so cut down your content. If you want to include blog articles, insert a preview of the article with a link to your blog so the subscriber can be redirected there.
Don’t be afraid to use humour in your emails. Emails are a great way to showcase your firm’s personality and relate to your client’s on a personal level. Avoid generic messages by using a natural, conversational tone to establish rapport with the reader.