Category: Social Media

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Using a social media calendar

Sharing high-quality content across your firm’s social media channels is critical for firms if they are to engage their audience and attract new followers. That is why one of the most important things firms need to do is to put some time aside to spend planning out a calendar of...

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Why use social media?

Social media marketing gives firms a greater potential to reach and engage with their target audiences. It involves using platforms like Facebook, Twitter and LinkedIn to promote a firm’s brand. Social media is now commonly used as a client relationship management tool by many businesses. Firms with an active social...

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How social media is affecting your SEO

Changes to Google will mean that firms who are active on social media have a better chance of increasing their SEO ranking. This is due to Google’s algorithms now including social signals as indicators in search rankings. Another factor is that SEO strategies and those using social media have the...

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Five ways to improve your client service through social media

Social media has opened up a world of opportunity for firms, not just in terms of marketing and sales, but also for improving their client service. While many firms view social media simply as another channel to advertise and promote their services, many platforms offer much more than just a...

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How to use hashtags

When used correctly, hashtags are a great way for firms to increase client engagement and make their social media posts more visible. A hashtag is a keyword phrase that has no spaces with the # sign at the start of the phrase e.g. #accountingfirm #smsfadvice. They can be placed anywhere...

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How to gain more social media followers

Many firms are still new to social media marketing, and, as with all new endeavours, there are always a few early pitfalls. Gaining a decent number of followers is one such difficulty facing accounting firms. But there are activities and processes firms can follow to improve their social following. Below...

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Building the perfect LinkedIn profile

Having an optimised LinkedIn profile is key to gaining maximum online visibility and revenue through the professional social network. LinkedIn currently has 97 million monthly active users around the world, so to stand out, firms need to start paying some attention to creating a decent profile. Those with a complete...

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What to tweet on Twitter

Not knowing what to tweet or how to reach out to audiences on Twitter is a predicament many firms face. Twitter is a real-time social media channel that receives roughly 3.5 billion tweets every week. With so many users tweeting, retweeting and liking posts, it can be intimidating for firms...

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How to increase your social media reach

For most firms, generating client leads is the ultimate benefit of creating and maintaining a social media presence. But to make social media an effective lead generation machine, the first things firms need to do is to generate a following. The more followers a firm has for their social media...