Building client relationships through social media

Social media is a great way to connect with your clients and develop a loyal following.

Here are three ways to leverage social media to build meaningful relationships:

Focus on the client, not the sale
Steer away from sales pitches and focus on delivering information which is interesting and relevant to your client. This may mean starting a blog or sharing industry news stories etc. If you are not sure of the content your clients would like to receive, consider creating an online poll to discover what content they would like to see more or less of etc.

Be genuine
Social media provides businesses with an opportunity to showcase their brand’s personality and values. Clients prefer businesses to communicate in an authentic way, so pay attention to your tone and style of communication. Having a distinct voice can help you to build a community of followers.

Ask for feedback
Requesting feedback from your audience is a great way to show your clients you care about their experience with your business. The way you respond to feedback can make all the difference in improving your customer service. Consistently exceeding expectations is a surefire way to boost your reputation and foster relationships with new and existing clients.

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