Monthly Archive: July 2018

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Choosing the right length for your emails

Concise emails are generally more effective than lengthy ones. However, there is no such thing as the ‘perfect’ email length that will work for every email marketing campaign. Finding the right frequency and length of emails depends solely on the target audience and the value of an email’s content. Until...

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Finding the right time to send email newsletters

Timing is a crucial aspect of email marketing campaigns. Firms that send out an email newsletter at a time when clients are unlikely to see it, risk having low open rates and poor firm metrics. But if they send out the same email newsletter at a time when clients are...

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Why use social media?

Social media marketing gives firms a greater potential to reach and engage with their target audiences. It involves using platforms like Facebook, Twitter and LinkedIn to promote a firm’s brand. Social media is now commonly used as a client relationship management tool by many businesses. Firms with an active social...

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Drive traffic to your website

If you want your business to be successful online, you need to direct a steady flow of relevant traffic towards your website. The more traffic your website gets, the more popular it becomes, and the more popular it becomes, the more successful your business will be. Or so it may...

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Listening to clients

It is often said that we have two ears and one mouth, and should use them in that proportion. What this means is that good communication is more about listening than it is about speaking. Every accountant knows that client-centred firms are more likely to retain clients than are technically...

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The bane of professional complacency

In stark contrast to the accountant committed to aggressive marketing is the conventional partner ensconced in a comfortable position in a traditional firm. She has an above-average income, a good home and a family of whom she would like to see more, not less. Her future seems secure, with the...