Monthly Archive: December 2017

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Top tips for marketing on Facebook

For accountants who want their online marketing content to reach consumers and potential clients, having a presence on Facebook is a must. Facebook continues to dominate the social marketing landscape, with over 1.09 billion people logging in daily. However, for accountants to make the most of a Facebook page i.e....

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Publishing social content to your blog

A common struggle for accountants, and indeed, most online marketers is finding and producing content that will engage their target audience. Most accountants work hard to publish informative and helpful content for their clients and online readers. However, this can sometimes be perceived as boring by some as it doesn’t...

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Increasing organic reach on social media

Amping up your organic reach on social media does not have to be difficult or complex. Although organic reach has significantly declined over the years, sustaining social traffic is still possible and just requires some good search and content practices. Here are three ways to improve your business’ organic reach:...

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The fundamentals of a successful email newsletter

E-newsletters, or email newsletters, are often used to engage leads and clients, promote services and stay top-of-mind for a target audience. While they are one of the most common types of emails accounting firms can use to market their services, they are some of the hardest to get right. Here...

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Finding your firm’s online target audience

Successful online marketing begins with knowing how to find your target audience. Determining an accounting firm’s online target audience, the type of information they value and knowing where they spend most of their time can help accountants focus their firm’s marketing initiatives more effectively. Defining a firm’s target audience will...

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Ways to fix your email marketing strategy

In today’s digital environment it is easy for your email marketing to get lost amongst the crowd. Not all emails achieve the result they set out to – they are labelled as spam, unopened and in most cases will be deleted. A business’ email marketing strategy needs to be relevant...

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How to improve content sharing

Social sharing is a great way to drive traffic to your firm yet many find their content is not being shared enough. Social media shares of content via sites such as Facebook, Twitter, LinkedIn, Pinterest and Google+ is the modern day version of word-of-mouth marketing – therefore, it is critical...

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The benefits of blogging

Blogging is one of the most effective ways firms can reach their target audiences and position their brand, however, many fail to do so. Regular blogging is a great way to reach new and existing customers, gather feedback and develop your brand’s personality. Using a blog as a key online...

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Five ways to increase engagement on Twitter

Twitter is a valuable marketing tool for firms wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actually engaging with your firm’s tweets and content, you are wasting precious time and energy reaching out...

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How to engage your audience on social media

Social media has become an effective online marketing tool that can increase exposure to a firm’s brand. However, this kind of exposure only happens if firms have the ability to engage with their social media audience i.e. convince users to like, share, comment, tweet or retweet firm content. Here are...