Monthly Archive: November 2017

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Simple ways to build your email list

Constantly adding fresh contacts to your email marketing campaigns can seem burdensome, but updated email lists are essential in ensuring a successful campaign. Without a strong email list all your marketing efforts can be lost. Here are five simple ways to attract new subscribers: Leverage off social media Promote your...

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Integrating social media into your website

Connecting your website users to your social media platforms is a great way to boost your social media presence, increase your traffic and promote your online brand. Here are three tips to leverage the power of social media into your website: Social loginIntegrating a social login to your website can...

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How to write better SEO content

Striking the right balance between publishing high-quality content that both people want to read and search engines want to index is key to a firm’s online marketing strategy. After all, it is a waste of time, money and energy writing high-quality copy that no-one will see since it is not...

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Creating a social media strategy

A social media strategy is an essential element in a firm’s overall marketing strategy. Without a clear plan, social media efforts can be a waste of time and resources. Here are a few things to consider when creating a social strategy: Research your target audience Before embarking on your social...

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Tips to improve your email deliverability rate

Email is a great marketing tool but simply sending an email does not guarantee it will end up in client inboxes. A successful email marketing program relies on high email deliverability rates, otherwise it is a huge waste of time and resources. Fortunately, there are some ways to improve your...

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How to build an online community around your blog

With the rise in firms using social media platforms, developing an online community is not as simple as just updating your blog. Establishing a community of readers and contributors around your blog requires ongoing commitment and perseverance. But once established, an online community helps to improve your firm’s reputation, generate...

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Sharing content across social platforms

Social media can be a great way to market your firm and reach your clients. However, standing out online is not always an easy feat. Crowded social platforms are making it increasingly difficult for firms to stand out from competition. Firms need to adapt their content to suit different social...

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Tips for a successful email marketing campaign

Email marketing should be part of every firm’s online marketing strategy. It is a valuable channel firms can utilise to reach, acquire and retain clients through the sharing of valuable information, news and advice. Here are some top tips for making your email marketing campaigns as successful as possible: Subject...

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Maintaining an active online presence

Most small firms understand the importance of having a website, but not as many understand the importance of maintaining a consistent and active online presence. Maintaining a consistent online presence is crucial for firms wanting to see results from their online marketing strategies. A consistent and active online presence breaks...

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Converting email copy into leads

Email marketing is an effective way to reach customers and convert readers into buyers. However, simply sending emails is not a guaranteed way to increase sales. Email marketing requires planning and effort. Here are five ways to convert your email copy into leads: Write a compelling subject lineCapture your audience’s...