Monthly Archive: October 2017

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Building client relationships through social media

Social media is a great way to connect with your clients and develop a loyal following. Here are three ways to leverage social media to build meaningful relationships: Focus on the client, not the sale Steer away from sales pitches and focus on delivering information which is interesting and relevant...

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5 common website mistakes

A firm’s website is a key component in it’s online marketing strategy – it has the potential to attract and reach potential clients but can easily get lost amongst the crowd. Simply having a website is not enough; firms need to optimise their website for optimal user experience. Here are...

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Optimising your firm’s Facebook page

Facebook is now a vital platform in just about every business’ online marketing strategy, placing an even greater importance on firms to have an active presence on the platform. Here are a few ways to optimise your firm’s Facebook page: Complete your firm’s profile Firms with incomplete profiles appear unprofessional...

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How to write emails that will get opened

Many firms use mailmerge services to share content, deals and news with their clients. However, many firms fail to practice strategies to ensure their clients open these emails. Consider the following tips: Avoid capitals The first thing that comes to mind when receiving an email where the subject line is...

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Best practices for social media

Firms will use social media differently to benefit them; there isn’t a right or wrong way per say. However, there are strategies you can use to strengthen your online presence and behaviours that can tarnish your brand. Consider the following: Remember it’s ‘social’ media While your social media profiles should...

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Email copy mistakes

Email marketing in today’s digital world can be quite challenging for firms. Getting your emails opened is one thing but for the reader to engage with the content and take action requires a little more effort. There are also common mistakes they may be turning your subscribers off. Consider the...