Monthly Archive: August 2017

The advantages of marketing and selling your services

The advantages of marketing and selling your services

Owning your own firm or becoming a partner in the firm is as exciting as it is challenging. Reminding yourself of the benefits of marketing and selling your services can be quite motivating, especially on those demanding days. Consider the following benefits: You help other people Clients and prospects need...

Practical presentation tips

Practical presentation tips

What differentiates an excellent speaker from a really good one? The answer lies in being practical. Follow these tips to improve your presentation skills: Partnership An excellent speaker creates a sense of partnership, allowing us to share in the presentation. Rhetorical questions An excellent speaker uses rhetorical questions to focus...

Getting the most out of Twitter

Getting the most out of Twitter

Learning how to use your firm’s Twitter account as a tool to generate more business is a clever marketing strategy. The following tips will help you to guide your firm to Twitter success. Create vs share To reap the rewards from having a firm Twitter account, having as many followers...

Creating engaging emails

Creating engaging emails

Connecting with your clients via email is a critical tactic in most firms marketing strategies. However, poor email marketing can render your efforts and alienate your clients. Here are three ways to create emails that engage your subscribers: Ensure content is relevant Subscribers demand useful and relevant content. Sending irrelevant...

The fundamentals of social media marketing

The fundamentals of social media marketing

The social media industry is tremendous; it provides great potential for start-up and even well-established to gain more and more clients. However, if firms don’t use social media in an effective way, they can actually lose clients. Consider the following fundamentals of social media marketing. Listen By listening to the...

Maintaining brand loyalty through social media

Maintaining brand loyalty through social media

Social media can be a wonderful tool for your firm. Among the many benefits and opportunities it can bring you, brand loyalty is at the forefront. Consider the following as tools for maintaining brand loyalty through social media. Platform for your brand’s voice By engaging with social media, the message...

Promoting your firm’s image

Promoting your firm’s image

Whether you are a sole practitioner or a mid-size firm, you need to promote your practice and create an image. Almost everything you do and everything you have or use reflects your personal image and the image of your firm. Think about your physical surroundings – office location and decoration,...