Monthly Archive: July 2017

The-importance-of-sustained-growth

The importance of sustained growth

Everything comes from motivation, and this is especially true of marketing. To develop a marketing mentality you need to understand why it is necessary for an accountancy firm to grow and how to sustain that growth. Once growth is under way it is easier to sustain it than to try...

Generating-publicity

Generating publicity

Good publicity is essential for promoting your firm and extending your name awareness. Here are some ideas for generating publicity: Send the local media press releases. These could be on the changes in the tax system, implications of change in legislation, results of a business you have undertaken and so...

How to interview prospects

How to interview prospects

Selling is what happens when you are face-to-face with the prospect. The point at which you sit down with a prospect to talk about a specific service opportunity is the most important stage in selling your services. Up to this point, you have been marketing. You now have a selling...

Foolproof business plan checklist

Foolproof business plan checklist

One swift way to ensure your firm fails is to not implement a strong business plan. Ensure your business plan incorporates all thirteen of the components below: Firm Philosophy: encompassing what your firm is all about and what your firm values into one philosophy statement is necessary. Your philosophy should...

Strengthening your firm with Facebook groups

Strengthening your firm with Facebook groups

The ability for social media to strengthen your firm is a given. There are countless marketing strategies you can employ to best cater to your firm and its growth potential. Consider the following tips on using Facebook groups to strengthen your firm. Business growth and development Your Facebook group gives...

Establishing minimum standards

Establishing minimum standards

Setting a benchmark for which you expect your employees to adhere to helps in setting standards for workplace behaviour. By doing so, you are paving a path for your employees to act with integrity, professionalism and objectivity. Minimum standards make it clear to employees and clients what is considered fair...

Coping when your practice has a mid-life crisis

Coping when your practice has a mid-life crisis

Most accountancy practices eventually reach a stage where even though they wish to acquire new business, the demands of their present workload prevent them from actively seeking it. In other words, practice development gets pushed off the shelf by the volume of routine work. In the early years of practice,...