What's new Latest blog posts

0

Why use social media?

Social media marketing gives firms a greater potential to reach and engage with their target audiences. It involves using platforms like Facebook, Twitter and LinkedIn to promote a firm’s brand. Social media is now commonly used as a client relationship management tool by many businesses. Firms with an active social...

0

Drive traffic to your website

If you want your business to be successful online, you need to direct a steady flow of relevant traffic towards your website. The more traffic your website gets, the more popular it becomes, and the more popular it becomes, the more successful your business will be. Or so it may...

0

Listening to clients

It is often said that we have two ears and one mouth, and should use them in that proportion. What this means is that good communication is more about listening than it is about speaking. Every accountant knows that client-centred firms are more likely to retain clients than are technically...

0

The bane of professional complacency

In stark contrast to the accountant committed to aggressive marketing is the conventional partner ensconced in a comfortable position in a traditional firm. She has an above-average income, a good home and a family of whom she would like to see more, not less. Her future seems secure, with the...

0

Improving your firm’s image

Consider improving your firm’s image in the following areas: PremisesA firm’s premises should be maintained in good order and be of smart appearance. The reception area is an asset in that this is the first place clients see and it should be kept in good order, of smart appearance and...

0

Dealing with difficult clients

Despite your courtesy, respect, careful explanations and good listening skills, some clients can be difficult. Most professionals have had to deal with difficult and demanding clients during their careers. In some cases, the aggravation and stress may have caused you and the client to go your separate ways. Many times,...

0

The golden rules for creating an email newsletter

It can be hard for accounting firms who are new to email newsletters to make their mark in the world of email marketing (and their clients’ inboxes). Here are seven golden rules for firm beginners to help them create a bond with their clients and ensure they remain connected to...

0

Effective proposals

If your firm is like most accounting firms, your proposals look a little bit like this: 90 per cent of information is about your firm: the proposal starts with a history, why your firm is qualified, etc. and ends with a set of bios on your firm’s professionals 10 per...

0

Firms and social media

Firms who aren’t on social media are missing out on some of the most significant opportunities this digital era has to offer. Social media has the power to improve a firm’s brand, communication and understanding of client needs and expectations. Just like firms were considered to be uncommitted to change...

0

How social media is affecting your SEO

Changes to Google will mean that firms who are active on social media have a better chance of increasing their SEO ranking. This is due to Google’s algorithms now including social signals as indicators in search rankings. Another factor is that SEO strategies and those using social media have the...