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The benefits of blogging

Blogging is one of the most effective ways firms can reach their target audiences and position their brand, however, many fail to do so. Regular blogging is a great way to reach new and existing customers, gather feedback and develop your brand’s personality. Using a blog as a key online...

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Five ways to increase engagement on Twitter

Twitter is a valuable marketing tool for firms wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actually engaging with your firm’s tweets and content, you are wasting precious time and energy reaching out...

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How to engage your audience on social media

Social media has become an effective online marketing tool that can increase exposure to a firm’s brand. However, this kind of exposure only happens if firms have the ability to engage with their social media audience i.e. convince users to like, share, comment, tweet or retweet firm content. Here are...

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Simple ways to build your email list

Constantly adding fresh contacts to your email marketing campaigns can seem burdensome, but updated email lists are essential in ensuring a successful campaign. Without a strong email list all your marketing efforts can be lost. Here are five simple ways to attract new subscribers: Leverage off social media Promote your...

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Integrating social media into your website

Connecting your website users to your social media platforms is a great way to boost your social media presence, increase your traffic and promote your online brand. Here are three tips to leverage the power of social media into your website: Social loginIntegrating a social login to your website can...

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How to write better SEO content

Striking the right balance between publishing high-quality content that both people want to read and search engines want to index is key to a firm’s online marketing strategy. After all, it is a waste of time, money and energy writing high-quality copy that no-one will see since it is not...

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Creating a social media strategy

A social media strategy is an essential element in a firm’s overall marketing strategy. Without a clear plan, social media efforts can be a waste of time and resources. Here are a few things to consider when creating a social strategy: Research your target audience Before embarking on your social...

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Tips to improve your email deliverability rate

Email is a great marketing tool but simply sending an email does not guarantee it will end up in client inboxes. A successful email marketing program relies on high email deliverability rates, otherwise it is a huge waste of time and resources. Fortunately, there are some ways to improve your...

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How to build an online community around your blog

With the rise in firms using social media platforms, developing an online community is not as simple as just updating your blog. Establishing a community of readers and contributors around your blog requires ongoing commitment and perseverance. But once established, an online community helps to improve your firm’s reputation, generate...

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Sharing content across social platforms

Social media can be a great way to market your firm and reach your clients. However, standing out online is not always an easy feat. Crowded social platforms are making it increasingly difficult for firms to stand out from competition. Firms need to adapt their content to suit different social...