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What to tweet on Twitter

Not knowing what to tweet or how to reach out to audiences on Twitter is a predicament many firms face. Twitter is a real-time social media channel that receives roughly 3.5 billion tweets every week. With so many users tweeting, retweeting and liking posts, it can be intimidating for firms...

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Boost email success through personalisation

Sending out impersonal, irrelevant email newsletters or messages is a surefire way to encourage your firm’s clients and online subscribers to tune out. Luckily for firms there is an easy fix. Making simple changes and adding in a few extras to personalise your email campaigns adds a touch of humanity...

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How to develop a newsletter marketing strategy

Newsletters are one of the most valuable marketing tools accounting firms and other financial professionals can use to build and maintain genuine relationships with their clients. Email newsletters are considered to be one of the most effective marketing strategies out there. They have the power to keep an audience engaged,...

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How to increase your social media reach

For most firms, generating client leads is the ultimate benefit of creating and maintaining a social media presence. But to make social media an effective lead generation machine, the first things firms need to do is to generate a following. The more followers a firm has for their social media...

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Passive marketing

In a typical market, 75 per cent of all accounting firms will do no marketing at all. Of the remainder, 10 per cent will be assertive marketers and and 15 per cent passive marketers. Assertive marketers use a wide variety of marketing activities including direct contact with potential clients and...

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Segmenting your email list

When it comes email marketing, a one size fits all solution is no solution at all. A robust marketing strategy needs a well-defined target audience, and for email marketing, list segmentation is the best tool for dividing a firm’s client base and defining the perfect audience. Segmenting email lists helps...

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Why you shouldn’t build an email list purely for the money

It can be hard for accounting firms to create an initiative without a definite ROI purpose behind it, especially if they’re using valuable time resources to do it. However, there are some types of online marketing that, despite not producing a reliable, direct revenue, provide long-term benefits that do outweigh...

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The four essential components of a marketing mentality

Accountants who possess a strong marketing mentality are those who are constantly aware of their marketing strategies and firm reputation. These accountants understand the following and act accordingly: Market share matters In a marketplace where others are competing for your existing and potential clients, you must measure your success in...

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Why clients change accounting firms

Clients rarely change accounting firms because of a major problem; rather it is more often a gradual build up of small irritations such as: Missing deadlines Not returning calls on time Being late for meetings Frequent staff changes Inaccurate or excessive billing Showing little understanding of the client’s business Not...

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Tips to achieve email marketing success

Email newsletters are one of the most effective marketing tools accounting firms can use to build and maintain genuine relationships with their clients. They have been shown to generate as much revenue as all other types of digital marketing combined and have the power to keep an audience engaged, drive...